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Case Study: Maggiano’s Little Italy Turns Data Into Engagement
ADOTAS - It’s crucial to know your type… and also to know what type is normally drawn to you. I’m not really musing on the mistakes I’ve made in my romantic life, or at least, no more than usual. Right...
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Freshen Up Your Email Template for the New Year
GRAPHICMAIL – Smart email marketers are not afraid to try new things and analyze their campaigns to look for ways to improve. The turn of the calendar is a good time to toss that tired old email...
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What Advertisers Can Learn from the Daily Deal Industry
ADOTAS - The daily deal industry is a great example of how to utilize email marketing in order to reach and acquire new customers. According to a study performed by ExactTarget, email marketing drives...
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What All Email Marketers Need to Know About California’s New Sender ID Law
GRAPHICMAIL - A few weeks ago, the California appellate court made a new ruling about email sender identification that will greatly affect marketers across the U.S.: From now on, commercial email...
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Eight Ways to Elevate Your Email Marketing
ADOTAS - Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy with everyday tasks...
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Marketfish Releases New Insights for Email Campaigns
ADOTAS - Earlier today, lead generation platform provider for email marketing Marketfish released two new features of its platform — the capacity to automatically generate reports on the demographic...
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Infographic: Republican Presidential Hopefuls’ Email Strategies
ADOTAS - Digital marketing technology company Silverpop spent January through March grading the four leading candidates for the Republican nomination for the U.S. presidency on their email strategies,...
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Three Steps to Achieving Email, Social and Mobile Integration
GRAPHICMAIL - Today, you may still be wondering why a company that has built its communications program on email should move its resources into social and also mobile marketing. For starters, just ask...
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Four Tips to Improve Your Email Newsletter Readability
GRAPHICMAIL – An email newsletter is a great way for a business to communicate with its customers. However, it’s always tempting just to dump a lot of content into the body of an email. After all, this...
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Twitter Acquires Staff of Email Marketing Startup
ADOTAS – Twitter wrapped up a talent buy today on the team behind email marketing company RestEngine. RestEngine’s raison d’etre involves delivering targeted, personalized emails that leverage the...
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Ten Tips for Improving Your Email Marketing Efforts
GRAPHICMAIL – Email marketing gives you the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, though, deciding how to approach and manage the...
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Marketfish Launches Detailed Conversion Tracking Feature for Email Marketing
ADOTAS – List marketing lead generation platform Marketfish announced a new conversion tracking feature today that aims to push beyond metrics of opens and click-throughs, and to incorporate metrics...
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A Quick Guide on How to Handle Email Unsubscribes
GRAPHICMAIL – Let’s face it — an email newsletter subscription is not a lifetime commitment. Sometimes people sign up to your group emails for a while, only to decide later that what you’re offering is...
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Email Marketing Beyond the Basics
ADOTAS - Today’s email marketing tools provide a wide array of advanced features to help both beginners and pros get the most out of any campaign. Email marketing has become a powerful weapon in the...
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Responsys Unveils 4th Annual Email Design Look Book
Responsys, Inc. (Nasdaq:MKTG), a leading provider of email and cross-channel marketing solutions, today announced the release of its fourth annual Email Design Look Book, which spotlights twenty email...
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Tips for Creating Influential Email Marketing Mailing Lists
A successful email marketing campaign is dependent on a solid mailing list, and in order for a list to increase in value, it needs to be cultivated. Does size really matter? Often it is misconceived...
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Krista’s Picks to Click: October 22, 2012
EDITOR’S NOTE: Adotas Editorial Intern Krista Salinardi routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link....
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Infographic: Republican Presidential Hopefuls’ Email Strategies
ADOTAS - Digital marketing technology company Silverpop spent January through March grading the four leading candidates for the Republican nomination for the U.S. presidency on their email strategies,...
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Infographic: Holiday Email Deliverability Tips
Via Lyris: “Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes.” Read More...
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MIT Blackjack Kingpin and Forrester’s Top Search Marketing Analyst Slated to...
SAN DIEGO (December 5, 2012) – Covario, Inc., the nation’s top independent search marketing agency, today announced the keynote speakers for its annual INFLECTIONPoint conference, Feb. 5-7, which is...
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